Louise Lambert on her boat

Hi, I’m Louise, I'm on a mission to make managing your business tech feel simple, safe, and totally achiveable!


A few years ago I left 'normal life' behind and became a sea gypsy, my husband and I travel on our small sailboat, continuously cruising in the Mediterranean. Although I had planned to retire early my brain did not enjoy the slower pace of life and I really struggled with not having a purpose. Fast forward 6 months and I applied for a Virtual Assistant role within a VA agency. The agency owner quickly noticed my aptitude for Tech and Systems and mentored me within a role as a Tech VA.

I’ve seen too many brilliant business owners held back because they have told themselves they’re “not techy.” I've also seen clients who have previously lost money, time, and confidence to unnescessarily complicated systems. Some for whom the occasional dodgy “expert” who has baffled them with BS and delivered excuses instead of results! It has lit a fire in me to change that narrative and empower entrepreneurs.

My approach is calm, no-jargon, down to earth and supportive. I don’t just fix things for you, I explain what we're doing and why, I also teach you how to fix it yourself, so you feel empowered and in control of your business tech. I believe understanding your systems is key to protecting your time, your money, and your sanity.

I’ve worked with dozens of online business owners, coaches, and service providers to improve, streamline and automate their tech, from email funnels to website builds. I regularly use dozens of platforms, CRM systems and AI tools and I’m always testing new tech so you don’t have to.

With a corporate background spanning multiple industries, I bring strong experience in marketing, administration, and operations, giving me a solid understanding of commercial strategy, systems, and effective business management.

A few fun facts to get to know me better:

1. I love a good pun, which is why my VA Name is 'the floating assistant'.

2. Growing up I wanted to be a mounted police officer, not to be in the police but to get paid to ride horses!

3. I cannot function in the morning without a cup of tea, unless I am going for a run which I have to do on an empty stomach!

4. I’m honest to a fault, if you ask me a direct question I can’t lie - diplomacy, yes; dishonesty, absolutely impossible.

5. I'm not a natural born sailor, sailing sometimes scares me but I am a water baby and I love living on the water!

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